design & photography

Melanie Franz



This collection of images features educational environments and documentary style photos for marketing and recruitment purposes.
View gallery


An exploration of people, places
and things, this slideshow highlights  pieces from several series.
View here.



With over twenty years of experience in publishing, marketing, communications and photography, Melanie Franz has served in lead roles in both design and production. Her thorough knowledge and understanding of visual communication includes project management, brand enhancement and creating multifaceted campaigns. Her ability to translate brand across key materials via online and print platforms is evident in both her design and photography work.


Melanie has taught university courses in photography, publishing and design. Her award-winning photographs have been published both nationally and internationally.




New York University at Beijing Film Academy, 1997

Graduate Photography Studies


Kutztown University, 1992-1996

BFA, Studio Art Photography



Graphic Designer, Contract (January 2019–Present)

Support partners throughout the enterprise as part of an in-house agency providing print and digital design services for internal and external clients.

Create deliverables ranging from marketing collateral, presentations, websites, emails and tradeshow materials

Lead project teams including graphic designers, writers and developers.




Senior Graphic Designer, Contract (July 2018–January 2019)

Conceptualize, create and maintain a variety of branded visual media including publications, product packaging, signage, exhibits, retail experiences, websites and illustrations.

Provide design-specific estimating for departmental budgeting.

Photograph and maintain assets for products and organizational events.




Digital Content Specialist, Contract (September 2017–June 2018)

Support content and project management of website migration within multiple branded web platforms and digital collectives.

Coordinate with internal team members and vendors on e-commerce and website initiatives

Assist in maintaining and reporting on project plans to stakeholders




Senior Graphic Designer (June 2011–June 2017)

Project management on a variety of design projects from concept to delivery including recruitment and marketing pieces, banners, brochures, web graphics, and e-mail marketing

Consultation with university clients on purpose of design pieces, budget, and brand standards

Art direction of university photo shoots with contracted professional photographers

Photographer for recruitment materials and events

Collaborate with print vendors and manufacturers to coordinate production details, project specifications, and quality control

Direction and management of independent study, interns, and work study students


Adjunct Faculty, Communication Studies  (September 2012–June 2017)

Courses: Digital Photography; Layout and Design; Magazine Publication




Graphic and Web Designer (August 2009–June 2011)

Design for in-house marketing team including: website redesign, promotional and web graphics with Flash development, e-mail marketing campaigns, packaging design, direct marketing pieces, product photography, photo art direction, event banners, and corporate branding guidelines

Production responsibilities and collaboration with print vendors




Senior Graphic Designer  (February 2001–November 2008)

Conceptualize and design editorial features for TV Guide magazine

Collaborate with director-level management to implement successful redesign of TV Guide, transforming it into a standard size, full-color weekly magazine

Project management for a team of graphic designers

Manage departmental production deadlines including fulfilling role of production coordinator

Conduct image research and photo editing

Advise, mentor, and train designers in software application and creative solutions


Graphic Designer  (October 1998–February 2001)

Editorial and promotional design for three publications

Generate ad revenue through conceptualization and development of prototypes for new and potential clients

Design custom publishing pieces including advertisements, direct mail, and logos for various cable service customers

Prepress responsibilities and collaboration with print vendors




National Juried Photography Exhibition*, Academy Center of the Arts, Lynchburg, VA



AAG Annual Statewide Juried Exhibition, West Valley Arts HQ, Surprise, AZ



Images 2017 Juried Exhibition, Central PA Festival of the Arts, State College, PA



National Juried Photography Exhibition, Academy Center of the Arts, Lynchburg, VA

37th Annual Open Juried Exhibit, Berks Art Alliance, Reading, PA

Art of State 2016*, The State Museum of Pennsylvania, Harrisburg, PA

National Juried Show 2016*, Delaplaine Visual Arts Center, Frederick, MD



Suzanne H. Arnold Gallery 44th Annual Juried Art Exhibition, Lebanon Valley College, Annville, PA

Art on the Hill*, PAAG at The Hill School, Pottstown, PA

IN PERSON, Duke Gallery, Community Arts Center, Wallingford, PA



Art on the Hill, PAAG at The Hill School, Pottstown, PA



Heirloom Art Gallery Juried Show, Elverson, PA



Barrett Art Center Juried Exhibition, Poughkeepsie, NY



Reading Public Museum Annual Juried Exhibit, Reading, PA



Nexus Gallery Juried Exhibition, New York, NY

Asian American Arts Center, New York, NY

Chinese Photographer’s Association, Beijing, China


*Award received




Third Place in Photography, National Juried Photography Exhibition, Academy Center of the Arts, Lynchburg, VA



Second Place in Photography, Art of State 2016, State Museum of Pennsylvania,
Harrisburg, PA

Honorable Mention, Delaplaine Visual Arts Center National Juried Show, Frederick, MD

Gold CUPPIE (CUPRAP, College and University Public Relations and Associated Professionals) award in the wild card category for Chester magazine, a student-produced magazine (co-advised).



Honorable Mention, Art on the Hill, Pottstown Area Artist’s Guild, Pottstown, PA

Pepperpot Ladle award from Public Relations Society of America's Philadelphia Chapter in the social media category for Widener University's online commencement campaign



Gold CUPPIE award in the PR team project category for WU Brew.

Silver CUPPIE award in the photography series category for Widener Partnership Charter School series.



Second Place in Photography, Art on the Hill, Pottstown Area Artist’s Guild, Pottstown, PA



Juror’s Award, Reading Public Museum Annual Juried Exhibit, Reading, PA

My work has always been a personal exploration and a means of visual communication for issues I feel strongly about. My recent color work was meant to urge the viewer to consider environmental issues and how personal belief systems impact those issues. Though in putting this exhibit together, I began to see patterns of old work intertwined: themes of past and present, life and death, God’s great earth, dreams, fears and anxieties, and the passing of time. For me, this body of work is a connection of a series of questions (some of the same I’ve always had): How do we treat where we are (our natural resources) and who we are in that world? What comes next?


What other connections do you see and feel? Above all else, this exhibit asks the viewer to engage and participate in the conversation.


On view from July 1-30 at Joel D. Valdez Main Library Gallery, Tucson, AZ.

On View: Open to Interpretation



design • photo